Without credibility, a brand can get lost in the jumble of so many competing brands. Developing a positive reputation makes a business a go-to-source and establishes long-term sustainability.
Here are three ways online reputation management boosts brand credibility.
1. Reviews and responses to reviews establish a customer-centric reputation.
A few strongly written words online can have a detrimental effect on a brand's reputation. Businesses should actively monitor online reviews to understand what customers like about their brand and where there are opportunities to improve.
2. Posting videos and content boosts social proof and develops trust.
Videos and content help to establish a connection between a business and their audience.
3. SEO content drives traffic and boosts brand awareness. Consumers feel more confident with a brand that not only posts valuable content and establishes positive relationships with the consumer but is also widely recognized as a trusted source for the masses.
(Source: S. Darrohn www.fishbat.com)
Please share in the comments your thoughts (or story) about online reputation , good or bad ... or any question about this matter: thanks in advance ;-)